Privacy Policy

1. Information We Collect

We may collect the following categories of information:

• Contact information: name, email address, phone number, business name, and any details you provide through our forms.
• Customer & CRM information: records stored within a customer relationship management system on behalf of our clients, including lead status, appointment history, and communication notes.
• Phone numbers: mobile and landline numbers used to place or receive calls and SMS messages through our AI receptionist and follow-up systems.
• SMS communications: the content of text messages sent and received, opt-in and opt-out status, and message delivery metadata.
• Email communications: email addresses and the content of messages sent or received through our follow-up and review-request workflows.
• Website usage data: pages visited, referring URLs, browser type, device information, and approximate location.
• Cookies and similar technologies: as described in the Cookies section below.

2. How We Use Your Information

We use the information we collect to:

• Provide, operate, and maintain our website and services;
• Answer calls, respond to inquiries, and follow up with leads on behalf of our clients;
• Schedule, confirm, and remind customers about appointments;
• Send review requests and manage online reputation workflows;
• Reactivate old leads through outbound outreach campaigns;
• Improve our services, website, and AI communication quality;
• Comply with legal obligations and enforce our terms.

3. Website Usage

We automatically collect certain usage data when you visit our website, such as your IP address, browser type, operating system, and the pages you view. This information is used in aggregate to analyze trends and improve site performance.

4. CRM & Customer Information

On behalf of our business clients, Altus may process customer and lead information stored in a CRM, including contact details, communication history, and appointment records. This information is used to deliver AI receptionist, follow-up, review, and reactivation services. We process this data as a service provider on behalf of our clients, who remain the controllers of their customer data.

5. Phone Numbers

We collect and store phone numbers to place and receive calls and SMS messages through our AI receptionist and communication systems. Phone numbers are used solely to deliver the services you or our clients have requested and to provide customer support.

6. SMS Communications

If you opt in, we may send SMS messages related to appointment reminders, customer service, lead follow-up, review requests, and other communications related to services you have requested. Message frequency varies based on your interactions and the program you are enrolled in.

Message and data rates may apply. You can opt out at any time by replying STOP to any message. For help, reply HELP. See our SMS Messaging Policy for details.

7. Email Communications

We may send emails for appointment confirmations, follow-ups, review requests, and service-related updates. You can unsubscribe from non-transactional emails using the link in each message or by contacting us at privacy@altusai.com.

8. Cookies

Our website uses cookies and similar technologies to remember preferences, understand how the site is used, and improve your experience. You can control cookies through your browser settings, but disabling them may limit some functionality.

9. Analytics

We may use analytics tools to collect and analyze website usage data, such as page views, session duration, and traffic sources. This data is aggregated and does not identify individual users personally.

10. Data Security

We implement reasonable technical, administrative, and physical safeguards designed to protect your information from unauthorized access, alteration, disclosure, or destruction. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

11. Data Retention

We retain personal and communication data only as long as necessary to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements. When data is no longer needed, we delete it or render it anonymous where feasible.

12. Your Rights

Depending on your location, you may have the right to:

• Access the personal information we hold about you;
• Request correction or deletion of your personal information;
• Opt out of marketing or SMS communications at any time;
• Withdraw consent to data processing where consent is the legal basis;
• Request a copy of your data in a portable format.

To exercise these rights, contact us at privacy@altusai.com.

13. Sharing of Information

We do not sell your personal information. We may share information with service providers who help us operate our business (such as hosting, analytics, and messaging carriers), with your consent, or where required by law. We share only what is necessary to provide the requested services.

14. Contact Information

If you have questions about this Privacy Policy or our data practices, contact us:

• Email: privacy@altusai.com
• Phone: (800) 555-0199
• Website: Contact page

15. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated revision date. We encourage you to review this page periodically.